Gismondi 1754 opens a new corner at the Brian & Barry Building (a 12-floor department store that hosts "Made in Italy" and international luxury brands in Piazza San Babila in Milan).

"This opening represents an opportunity to strengthen our presence in the Milanese city", said Massimo Gismondi, CEO of the historic Genoese brand. "This point of sale, along with our boutique in the luxury Hotel Baglioni on via Senato, represents our commitment to a strategic and expanded presence in our national territory in prestigious locations, widening our range and access for our clients.

Moving beyond the current circumstances, Milan continues to represent a viable and important destination ongoing for luxury tourism and 'high spending capacity' visitors."

The distribution of Gismondi 1754 jewelry also continues to expand internationally, through agreements with retailers in strategic countries throughout Europe, such as Bucharest, Zurich and in the Middle East. "We have also reached an exciting agreement with Al Fardan for several high-end locations throughout Qatar and globally, we are building our brand presence in the Abu Dhabi and Dubai markets", concludes Massimo Gismondi.

At the Brian & Barry Building the "Dedalo", "Aura", "Prato Fiorito" and "Noi" collections will be available, while the one-of-a-kind pieces will remain exclusively at the Baglioni Hotel boutique.